Post by account_disabled on Feb 24, 2024 9:04:37 GMT
The fourth generation would be “the mass customization of goods and services, as well as access to global trade.” With the entry of so many products into the market and consequently greater competition, the power of the market that producers historically had was passed into the hands of retailers and wholesalers, which now reach the consumer directly. The fifth generation focuses on consumer perception. and electronic media opened a door of stratospheric dimensions for the markets. Currently in this era that is growing by leaps and bounds, companies are concerned with satisfying customer needs at their peak.
Creating new product or service brands. MARKETING CONCEPT There are various definitions of marketing: It is an organizational function and a set of processes to create, communicate and add value to customers. Managing customer Loan Phone Number List relationships in a way that benefits the organization and shareholders (American Marketing Association AMA, ). Social and administrative process by which individuals and groups obtain what they need and want through the creation and exchange of products and value with others Kotler and Armstrong.
Total system of business activities designed to plan products that satisfy needs, price them, promote them, and distribute them to target markets in order to achieve organizational objectives (Stanton, Etzel and Walker, , p. ). Need : Feeling of lack of something, a physiological or psychological state, which is common to all human beings. It is the state of deprivation that an individual feels. Desire: Way in which the will to satisfy a need is expressed, according to individual characteristics. According to the previous definitions, it is said that marketing “is a set of activities and ideas to create a product or services.
Creating new product or service brands. MARKETING CONCEPT There are various definitions of marketing: It is an organizational function and a set of processes to create, communicate and add value to customers. Managing customer Loan Phone Number List relationships in a way that benefits the organization and shareholders (American Marketing Association AMA, ). Social and administrative process by which individuals and groups obtain what they need and want through the creation and exchange of products and value with others Kotler and Armstrong.
Total system of business activities designed to plan products that satisfy needs, price them, promote them, and distribute them to target markets in order to achieve organizational objectives (Stanton, Etzel and Walker, , p. ). Need : Feeling of lack of something, a physiological or psychological state, which is common to all human beings. It is the state of deprivation that an individual feels. Desire: Way in which the will to satisfy a need is expressed, according to individual characteristics. According to the previous definitions, it is said that marketing “is a set of activities and ideas to create a product or services.